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Contemporary issues in marketing.Introduction Tesco is a UK-based international grocery and general merchandising retail chain.
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In the recent past, Tesco has undertaken an array of marketing activities to benefit its marketing strategies and corporate social responsibility.
Is marketing an art or a science?
Critically examine the range of ideas from both literature and science that have influenced the development of marketing today and show how ideas from across the arts/science spectrum have shaped marketing principles and practices today.
The paper describes the main issues of contemporary marketing on the example of Coca-Cola Company, the world market leader in the soft drink industry that has portrayed effective ways of dealing with ethical issues inside the company and has adopted an effective segmentation of its.
Contemporary Issues, in, marketing, management.
Discuss what is the most critical issue facing management in contemporary organizations.